As part of a sponsorship deal with the betting company Betfair, the hot British women’s Olympic beach volleyball duo, Shauna Mullin and Zara Dampney, will be encouraging fans to take pictures of their butts. Each of them with have a Quick Response bar code on the backs of their teeny bikini bottoms. 
When photographed by a smart phone, it automatically takes users to Betfair’s website. A spokesman said there’s no better way to test the bar code’s effectiveness “than by putting them on one of the places that is likely to get photographed the most.”
- They also put the bar code on Kim Karsashian’s bikini bottom, along with the company logo, mission statement and a four page description of how the bar code works.
- Anthony Weiner offered to have the bar code put on his underwear, but the company realized the only person who takes pictures of Weiner is Weiner!