Chrysler spent around 9 million dollars for a two-minute commercial promoting the Chrysler 200, although the spot seemed to be more about Detroit than about the car. It featured Eminem at the end - walking into the Fox Theater and saying, “This is the Motor City… and this is what we do.”
- Hey… If our team can’t be in the Super Bowl… at least our city can!
- The best part of the commercial? No Kwame!!!
Other personal favorites: The Chevy Cruise at the assisted living center where they kept yelling to “turn it up” and the E-Trade spot with the baby and the cat.
If you missed the Chrysler spot… here it is: