Last night, during the east coast live feed of the NBC Nightly News, Brian Williams was just starting a story when a loud fire alarm went off in the studio.  He plowed on, reassuring viewers and trying to be heard over the blaring fire alarm through stories on Hermain Cain and other topics. It finally shut off about 3/4 of the way through. Viewers complimented Williams on how unflappable he was during the long, loud alarm. 

- A similar thing happened here in Detroit once when Bill Bonds lit a cigarette during a commercial break and his hair piece caught on fire.  

- This is the same technique CBS used to tell Katie Couric, “You’re FIRED!”